Wednesday, October 22, 2014

Yes, your business needs a website. Here are 8 reasons why.

1. Gain credibility
Did you know that your potential customer is more likely to choose a business with a website over one without? The consumer finds businesses with websites more credible. This makes sense. Before going to a restaurant for the first time, wouldn't you like to be able to log onto their site to look at photos of the business and browse their menu? I more than likely will not even go to a restaurant unless they have an online presence.  Yes, social media pages will get the information across to the customer and it is free, but having your own domain name and personalized page is a much more professional approach. 

2. Your business's information is always accessible
The internet does not have a closing time. With a website, your most important information is always available to your customer. Hours of operation, lists of services and products, and contact information is easily accessible. This will give your customer a better view of your company, any time of day. 

3. Save time
How many times has your phone rang only to have someone ask what time you close, or if you provide a particular service? These calls will become less frequent if important information and frequently asked questions are posted to your website. This will free up your time from the phone, so you can spend more time running your business. 

4. Stand out from the crowd
When you have a custom designed website personalized for your company's needs you stand out against all of your competitors that have only a Facebook page. Be the company with the most professional site in your field, you will see how the consumer will take notice. 

5. Branding  
Not only will you stand out from the crowd with a personalized site, but take it one step further by incorporating your brand into your site. You can choose a predesigned cookie cutter website service that will give you the same template as all of your competitors, or you can have your site created just for you that matches your business perfectly. 

6. Showcase your work
No matter what profession you are in, it is important to show the consumer the quality of work you produce. As a restaurant you may want to include photos of your most popular dishes. If you build homes, photos of the finished product will motivate the consumer to choose you. Display all of your work on your website, and it is available to your customer any time of day. 

7. Take your business beyond local
When your business is showcased online, you are now accessible to the entire world. Expand your business's reputation and become available to more people. This is something the local phonebook and signage can't do.

8. Digital marketing is more affordable and reaches more of and audience. 
By becoming accessible to a larger audience your advertising dollar goes much further. Placing an ad online is much for affordable than your local newspaper or phonebook, and will reach more people. With the right online marketing strategy your business can grow in half the time. 

Now that I have you convinced you need a website you are wondering what the next step is. We are able to create you a professional and custom designed site that will provide all of the above features. We offer cost effective and beautiful sites for any business. Looking for online marketing too? We also provide online and social media marketing services. 

Call to set up a consultation at 724.544.9928

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